This cover story, by Paul Attner, first appeared in the May 3, 1999, issue of The Sporting News, under the headline “Smart. Very smart.” In it, SN’s longtime NFL writer offered, upon John Elway’s retirement, an appreciation of the Denver icon’s evolution from strong-armed, risk-taking quarterback to savvy, reliable Hall of Fame QB — and back-to-back Super Bowl champion.
For years, John Elway played quarterback with more bravado than intelligence. Impatient and daring — a risky combination at a position where calmness is a required attribute — he frequently made ill-fated decisions rooted in a desire to produce the spectacular rather than settle for the effectively mundane. If he had finished his career caught in this rut, we'd remember him as the most entertaining rascal ever to masquerade as a quarterback. But now he leaves with the circle so much more complete.
Thank goodness he smartened up these last few seasons. Finally relying on brains instead of strictly on brawn, he ended his career with the brilliance that now vaults him among the all-time greats who have ever filled the position. He no longer merely was an entertainer who won more games than any quarterback in history. He finished as a well-rounded practitioner who, to the end, still delighted and enthralled us with his mischief, who created smiles from the sheer joy of watching him pull off the seemingly impossible with routine predictability. And in the process, he clearly stuffed his own contention of years past that he didn't need Super Bowl victories to cap off his NFL accomplishments.
In the rush to praise him, it is easy to forget that, until the climax of the 1997 season, Dan Marino, not Elway, was considered the valedictorian of the quarterback class of 1983. Until then, neither had won an NFL championship, but the nod went to Marino for playing the position in a purer, more productive fashion. If you faced them, you feared Elway for his prodigious athleticism and fourth-quarter heroics. But you feared Marino more because of his ability to methodically carve up defenses from the very first possession. Marino, not Elway, was more consistently dangerous.
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Yet Elway stayed around long enough to become a more reliable, precise, accurate quarterback — and, ultimately, more revered than his friend Dan, still without a ring. He stayed around long enough to reap the benefits of a running game and of having a friendly voice as his head coach. He stayed long enough to put not one but two exclamation points on any description of his career. But he is not staying around long enough to risk damage to everything he has worked so hard to accomplish.
That, too, is a reflection of his late-blooming smarts.
For all this talk of three straight Super Bowl victories and a special niche in history, Elway saw another side. I sat with him two years ago at training camp in Greeley, Colo., a beef-processing town in the northern part of the state where the air is filled every day with an overpowering smell of manure. “If I could play without training camp, I might go on forever,” he said. “It’s spending your summer here that kills you. You’re stuck in a dorm room, away from you family, and you are pushing yourself to get into shape. This is the part that is really unappealing to me.”
At 38, Elway is approaching middle age playing a kid’s game. A father of four, he found himself isolated too much from a family existence he wanted to relish and enjoy, lest he look back and realize how many days he missed witnessing his children's accomplishments — and setbacks. His body reinforced the notion that it was time to get out. For the last two seasons, it has been payback time for years of recklessness. A bad throwing arm, gimpy ribs, a sore back, an ailing leg — they all conspired at times to sideline an athlete who rarely had missed any games despite being sacked more than any quarterback in history. A weekly massage became as important as studying the playbook
To see him still scamper on the field, this huge man fearlessly romping for yards when discretion seemed a more fitting decision, you forget he is old. But his face, that former California blond visage of toothy smile and glowing eyes, has betrayed him. Wrinkles form under those eyes now, and a hint of gray dots the hair, and when he walks, especially deep into the season, he hobbles as much as saunters.
There was an ever-increasing health risk to come back for another season. And, just as important, he didn't need another Super Bowl win to add to his legacy. Instead, he is following a most pleasant trend in sports: Great players being smart enough to get out before they wished they had.
***
Jordan in basketball, Gretzky in hockey — they both retired at the right time, as has Elway. Like Elway, they could have continued playing. And like Elway, they still would be better than the majority of their peers, even at an advanced age. But who wants to see anything but a great Gretzky, or a great Jordan or a great Elway? They don't need the money, and we can only hope they can live without the daily dose of ego worship that comes with their athletic status. I will never forget watching Johnny Unitas and Joe Namath trying to squeeze out another season from uncooperative bodies and wincing at the results. I wanted to remember them at their peak, not as hobbling wrecks barely able to pull away from center, much less function amid the turmoil of the pocket. Gretzky came close this season to visiting this dark side of fame, and he was keen enough to pull back before it got worse. To a lesser extent, Elway last season witnessed the effects of the aging process. Jordan, wise to the end, never allowed this demon to touch his career.
At the same time, Elway's departure doesn't affect his sport in the same manner as the retirements of these other two immortals. Elway's status in Denver is unquestioned; he is by far the most famous sports personality — and perhaps the most famous person ever — to be claimed by the city. But unlike Gretzky and Jordan, he did not save his sport, nor have their degree of international impact, nor their ability to dazzle the media and become roving ambassadors. Jordan and Gretzky were, respectively, the greatest basketball and hockey players in history. Elway is not even the greatest quarterback.
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Yet that does not diminish his career. In a roll call of the five best who have played the position, it would be difficult now — unlike three years ago — to leave him out. Beyond that, his striking way of doing his job carves out for him a uniqueness that likely will never be duplicated. He is not the only quarterback, for example, who made a living off fourth-quarter comebacks; Marino, Unitas and Joe Montana certainly flourished under similar circumstances. But it was the manner in which he pulled off his intrepid adventures that we'll never forget.
It wasn't his style to stay calmly in the pocket and rely solely on his arm. That is not what we expected from him when the heat was on — and he rarely let us down. There would be harebrained scrambles that left us breathless and across-the-body, on-the-move, into-coverage bullets that should’ve never been thrown, much less wind up as receptions. He'd drop back, maybe scan his options for a millisecond and then off he would move, absorbing time, seeing targets that only gifted players like him can detect, audacious enough to unleash passes that only elite athletes like him would consider safe ventures.
God, it was great theater. And, my God, how other teams grew to dread him and dislike his cockiness — and respect him without disclaimer. "You'd be on the sideline and he would have the ball and you felt as hopeless as you possibly could," says Ozzie Newsome, the Hall of Fame tight end who witnessed first-hand Elway's signature comeback, The Drive.
"It's the improvisation that comes from being the competitor in me," Elway said about his ad libs. "It's not wanting to give up on a play and even though it doesn't look good, trying to figure out a way to make something happen. Over time, you learn when's the right time and when's the wrong time and you try to eliminate the bad plays that you do make, trying to make the good plays. The chances I've taken, those have been outweighed by the plays that have been made.”
Forty-seven times he saved the Broncos from defeat with fourth-quarter comebacks. No quarterback can duplicate that number. It happened to Marty Schottenheimer nine times alone, including The Drive, that 98-yard masterpiece on the mud of Cleveland Stadium that propelled the Broncos into their first Super Bowl under Elway. You'd think Schottenheimer would never want to discuss this nemesis. But over the years, playing him twice a season in the AFC West, Schottenheimer has developed a deep and lasting respect for Elway.
"With John, you come to respect his consistency and his desire," Schottenheimer said in November. "I really do enjoy watching him play, even if he has killed us so many times. As a coach, you admire any athlete with that type of competitive spirit. You'd like every player to be the same as him. I just wish that sometimes he played for another team. Maybe we would have won some more games if he had."
***
Elway came at you with so many unfair physical advantages. He simply was an incredibly gifted athlete, one of those storybook characters who couldn't possibly be real. The strength of his arm, his mobility, his durability, his niftiness, his anticipation, his elusiveness, his courage, his fearlessness — all encased in the hardness of his 6-3, 215-pound frame. This was no fragile scatback; this was a man's man, imposingly big and broad of shoulders, improved by weightlifting, who, if you didn't know better, seemed more suited for a gritty linebacker than quarterback.
Even the blond hair and boyish handsomeness were perfect to complete the picture of this All-American creation. If the Lord set out to sculpt a perfect quarterback, Elway, to date, is his prototype. He could play baseball, too — it’s not fair, really, for one man to possess all these treasures — and, if not for the enticement of being an NFL quarterback, he probably would have enjoyed a famous big-league career. In his only minor league season in the Yankees' organization, he hit .318. Enough said.
Yet, for all his spectacular nuggets, Elway was viewed as a novelty act under the guidance of coach Dan Reeves. The two fussed and feuded and somehow pushed the Broncos into three Super Bowls, each one an embarrassment to the franchise and city. Elway was mediocre in all three losses, but in fairness to him, his team never had a chance in any of the matchups. He remained as close to a one-man gang as the NFL could boast, a tag that might be individually flattering but one he certainly wanted to shed. The Super Bowl failures tarnished his accomplishments and reduced his place in history. He disagreed with the critics, but ask him now if he doesn't think his career is viewed differently, two Super Bowl rings later.
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Under Mike Shanahan, he flourished in a more complete way. "If I had the coaching for my entire career that I had over the last four years, my numbers would be a lot different," Elway says about the Shanahan seasons, where his touchdown-to-interception ratio (101-to-49) became one of legends and he learned the discipline and decisiveness that separate the complete quarterback from the physically blessed pretenders. Elway considered Shanahan, his old quarterback coach and offensive coordinator, to be a friend, not a verbal sparring partner, as had been the case with Reeves. Shanahan's coaching philosophies brought direction and depth to Elway's performances. Shanahan's presence brought a serenity to a career that he considered ending early to stop the internal turmoil created by his friction with Reeves. Instead, his last four seasons were the best run of his career.
Add in Terrell Davis running and Elway, now the thinking man's quarterback, could enter championship games knowing for a change, his arms and legs alone would not be the Broncos' only advantage. In Super Bowl 32, Elway was part of the supporting cast to Davis, the main act, yet a stereotypical 8-yard scramble in the third quarter, when the Broncos desperately needed a first down, may be remembered now as the most important run of his career.
***
Smartly, he came back for one more season and that gave him a chance to exit with not only another title but also with a more memorable performance. This was vintage new Elway against the Falcons in Super Bowl 33: 18-of-29, 336 yards and one wonderful 80-yard touchdown pass, a 3-yard touchdown run, an overwhelming command of the offense, a presence on the field that few before him have displayed. He wouldn’t commit to retirement, but it seemed inevitable, so even then we compared his closing act to what Jordan produced in his final NBA game. With his only Super Bowl MVP trophy added to his accomplishments, he now becomes the rare quarterback to retire after winning the championship. Why push the envelop any further?
“I’m not the scrambler and I can’t run around and do the type of things that I used to do, but I think that mentally I am a lot better now and I am throwing the football probably better than I ever have," Elway said about the player who won that MVP. "I'm probably a better quarterback. I don't want to slide. You always want to be as good as you can be."
Just like his maturity as a player, his relationship with his adopted home also has benefited from experience. Arguably, Elway is the first poster child for intrusive sports journalism. Beginning with the awful "Elway Watch” — daily reports in both Denver newspapers that all but reported his burps — he was smothered beyond tolerability from the moment he entered his initial Broncos training camp. Not surprisingly, he fought this invasion, and his surliness painted him as a spoiled brat. He and his image have changed appreciably since then, supported by his wife, Janet. Elway grew into the fabric of Denver, contributing heavily to causes such as protecting battered women and children. He emerged a solid businessman, too, establishing a presence as a leading car dealer, a venture that has made him very rich. From the rocky start, he became the conscience of the city, knowing his status well enough to delay his retirement announcement in the wake of the horrible shootings at Columbine High School in suburban Denver
All those physical blessings and, now, wisdom, too. Maybe growing old isn’t so bad after all.
Sidebar: His five greatest comebacks
John Elway was best known for his ability to lead the Broncos on winning drives in the fourth quarter, a feat he accomplished 47 times in his career. Here is TSN’s ranking of his five greatest comebacks:
1. January 11, 1987, at Cleveland (AFC championship game). Elway leads a 15-play, 98-yard drive that culminates in a game-tying 5-yard TD pass to Mark Jackson with 39 seconds left. Then, on Denver's first OT possession, Elway directs a 60-yard drive that results in Rich Karlis' 33-yard field goal in a 23-20 win.
2. January 4, 1992, vs. Houston (divisional playoff). With the Broncos trailing, 24-23, and backed up at their 2-yard line with 2:07 remaining and no timeouts, Elway converts two fourth-down plays during an 87-yard march that results in a winning 28-yard field goal with 16 seconds left. Elway calls it his most exciting comeback
3. January 25, 1998, vs. Green Bay (Super Bowl 32). Elway directs a five-play, 49-yard drive that culminates in a 1-yard TD run by Terrell Davis with 1:45 remaining to break a 24-24 tie and give the Broncos their first Super Bowl victory.
4. October 4, 1992, vs. Kansas City. Elway finishes an 80-yard drive with a 25-yard TD pass to Mark Jackson with 1:56 left to bring Denver within six points at 19-13. He then engineers a three-play, 27-yard drive that is capped by a 12-yard TD pass to Vance Johnson with 38 seconds left for 20-19 win.
5. December 24, 1995, at Oakland. With his team trailing, 28-20, Elway leads the Broncos on a 13-play, 87-yard drive that ends with a 4-yard scoring pass to Ed McCaffrey. Elway then runs in for a game-tying two-point conversion. He follows with a 53-yard drive in nine plays to set up Jason Elam's game-winning 37-yard field goal with 48 seconds left.